Caroline McDonald

Experience

1. Data Analytics Manager

   Hallmark Cards

   Jun 2021 — Present · Rogers, AR, US

   Lead the development, maintenance and optimization of complex data processes that support ever-changing business needs • Manage and coach two mid-level data analysts and guide through annual performance cycle • Initiate and cultivate the relationship between business analysts and data engineers in the analytics organization • Consult with analytics, product, and customer partners to understand intricacies of business needs and challenges and create complex technical solutions to deliver on those business needs • Engineer and automate complicated SQL, Teradata, Tableau, and Tableau Server processes that supply unquestioned data sources for multiple projects across the analytics organization • Analyze and incorporate new and evolving data structures and guide their adoption for the Core Business Analytics Team • Integrate complex and nuanced ecommerce data into existing data sets for more wholistic look at performance • Through a continuous improvement mindset, research and implement methods to make complex processes simpler, more efficient, and easier to maintain • Lead development of other business analysts with varying skill sets

Education

• University of Arkansas

  Bachelor of Business Administration (B.B.A.), Marketing

  2008 — 2012

• University of Memphis

  Master of Professional Studies, Human Resources

  2014 — 2016

• Udacity

  Data Science Nanodegree

  2018 — 2018