Caroline Mariano
- Role
- Marketing Operations Manager, Content Management at Genentech
- Location
- Walnut Creek, CA, US
- LinkedIn followers
- 500 followers
Experience
Marketing Operations Manager, Content Management
Feb 2017 — Present
Ensure the quality of Commercial and Medical Affairs’ submissions to the Program Review Committee (PRC), including non-technical review for consistency, adherence to corporate branding guidelines, accuracy and completeness of materials prior to PRC review and following PRC discussions • Lead and manage the operations of the PRC process. Develop the operations plan to align with brand strategy, including prioritization of tactics. Maintain master list of planned tactics and weekly agendas and support multiple product launches • Onboard and train marketers, agencies, submitters, and new PRC members on PRC processes and systems. Support efforts to set standards, train, and monitor marketing agencies involved in the PRC process • Identify and execute opportunities to improve the PRC submission and review processes. Partner with Regulatory to propose and implement improvements to the Promotional Review Process, tracking, and reporting/communication
Skills
- Business Decision Making
- Operations Management
- Project Management
- Digital Media
- Sem
- Process Improvement
- Social Media
- Digital Strategy
- Integrated Marketing
- Digital Marketing
- Mobile Marketing
- Display Advertising
- Management
- Market Research
- Doubleclick
- Emerging Technologies
- Analytics
- Jobvite
- Lead Generation
- Cross-Team Collaboration
- Meeting Planning
- Recruiting
- Online Advertising
- Competitive Analysis
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