Caroline Malamut
Manager, Digital Marketing Technology at Fannie Mae
- Role
- Manager, Digital Marketing at Fannie Mae
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Caroline Malamut
Experienced Marketing Technology leader with a demonstrated history of working in the technology and finance industries. Skilled in B2B & B2C Marketing with expertise in MarTech Management, Email Marketing, Lead Generation, Marketing Automation Tech, Budgeting, Product Marketing, and Data Analysis.
Experience
Manager, Digital Marketing
Sep 2021 — Present · Washington, DC, US
Lead a team of high-performing MarTech professionals, driving execution of business-critical marketing technologies while providing ongoing coaching and performance feedbackOversee a complex marketing technology ecosystem of 30+ tools, managing an annual stack budget of over $3MDevelop and maintain productive partnerships with external vendors and internal IT teams to support marketing technology initiativesPartner with cross-functional marketing teams to maximize technology adoption, identify growth opportunities, and implement new solutions to close capability gapsShape and execute the strategic roadmap for the B2B email marketing platform (Salesforce Marketing Cloud), prioritizing performance and innovation
Education
University of Pittsburgh
Bachelor of Science in Business Administration, Marketing
2008 — 2012
Skills
- Social Media Marketing
- Microsoft Excel
- Microsoft Powerpoint
- Teamwork
- L&D
- Social Media
- Spanish
- Pardot
- Microsoft Word
- Administrative Work
- Marketing Research
- Data Entry
- Marketing
- Online Advertising
- Logistics
- Public Relations
- Online Marketing
- Polk
- Google Analytics
- Marketing Communications
- Written Communication
- Account Management
- Public Speaking
- Leadership
- Email Marketing
- Blogging
- Lead Generation
- Marketing Automation
- Competitive Analysis
- Advertising Collateral
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