Caroline Kustu

Brand Creative & Art Director | People. Ideas. Pixels. Always in sync | Taco-Fueled Design Thinker

Role
Brand Designer at Zipcode Creative
Location
Dallas, TX, US
LinkedIn followers
500 followers
Art, Culture and Creative ProfessionalsView LinkedIn profile

About Caroline Kustu

I\'m a brand creative with a passion for bringing ideas to life through thoughtful design,…

Experience

  1. Brand Designer

    Zipcode Creative

    Aug 2016 — Present · Dallas, TX, US

    Lead branding and creative development for small businesses and startups across industries including wellness, lifestyle, real estate, and consumer products.Concept, design, and deliver cohesive brand systems including logos, visual identities, messaging frameworks, and style guides to ensure consistent brand execution across all touchpoints.Develop and execute multi-channel creative campaigns including social content, email design, landing pages, retail packaging, and presentation decks.Provide creative direction and design execution for influencer partnerships, product launches, and content rollouts, ensuring on-brand visuals and performance-driven storytelling.Collaborate with clients and cross-functional partners to translate business goals into compelling creative strategies and deliverables.Guide clients through brand discovery, audience segmentation, and content strategy to ensure authentic, engaging, and scalable brand communications.Manage all creative workflows from concept through production, including art direction, asset creation, vendor communication, and digital asset organization.Deliver high-quality design work across digital and print media under tight timelines and evolving brand goals.

Education

  • ArtCenter College of Design

    Bachelor of Fine Arts (B.F.A.), Advertising Design

Skills

  • Package Design
  • Graphics
  • Creative Strategy
  • Adobe Photoshop
  • Brand Development
  • Concept Design
  • Social Media
  • Photoshop
  • Copywriting
  • Adobe Creative Suite
  • Packaging Design
  • Art Direction
  • Logo Design
  • Illustrator
  • Typography
  • Digital Illustration
  • Bartending
  • Packaging
  • Creative Writing
  • Creative Direction
  • Adobe Illustrator
  • Personal Training
  • Integrated Design
  • Advertising
  • Indesign
  • Brand Identity
  • Concept Development
  • Graphic Design
  • Branding & Identity

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Caroline Kustu — Brand Designer at Zipcode Creative in Dallas, TX, US | Unifers