Caroline Szleszynski
Associate Marketing Manager — eCommerce
- Role
- Associate Marketing Manager Ecommerce at Hand2mind
- Location
- Arlington Heights, IL, US
- LinkedIn followers
- 500 followers
About Caroline Szleszynski
Imagine if the message and mission you were crafting in your mind could come…
Experience
Associate Marketing Manager Ecommerce
Mar 2023 — Present · US
Tackle the hand2mind website and email marketing activities in partnership with Marketing, PD, creative, and sales to help build out the content that our customers continue to love- Expand our CRM program by creating a digital customer journey with high-quality, personalized content to move customers from awareness to becoming qualified sales leads and ultimately to purchase- Oversee website content, merchandising, email program management, and customer experience to continue to grow and support brand marketing efforts- Create and oversee digital marketing and content efforts that drive customers through personalized user journeys- Manage the hand2mind email calendar and regularly report results to key stakeholders- Develop the hand2mind affiliate program and engage affiliates regularly through newsletters, banner creations, and promotions- Nurture the product review program with regular testing to increase customer reviews- Collaborate with the hand2mind Marketing team on creation and tracking of campaigns that support business objectives- Collaborate with the hand2mind Sales and Marketing teams to create and analyze lead generation and nurture campaigns- Work with the in-house Creative team on the development of branded content to utilize in digital marketing efforts- Utilize A/B testing software to continually improve the customer experience on the website and through email marketing
Education
University of Westminster
International Business
2017 — 2017
DePaul University
Bachelor of Science - BS, Bachelor of Arts - BA, Business Administration, English
2015 — 2019
Northwestern University
Master's of Science , Journalism
University of Stirling
Journalism, Short Stories, Sports Marketing, and History
2016 — 2016
Northwestern University
Master of Science - MS, Higher Education Administration and Policy
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