Caroline Koldus

Product Design

Role
Design Director at Amply
Location
Atlanta, GA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Caroline Koldus

At Amply, served as Design Director, with 5+ years of experience in product design in…

Experience

  1. Design Director

    Amply

    Oct 2022 — Present

    Built design practice from 3 to 21 designers over 3 years - Scaled team and led 128+ B2B website projects across fintech, cybersecurity, healthcare tech, AI, and CRM/sales tech verticals, establishing design excellence standards and culture focused on craft and collaboration. While revamping clients’ product design systems and onboarding frameworks- Launched Retainable, our first SaaS product - Led 0-1 design for B2B retainer management platform, conducting user research with agency owners and designing client portals. Achieved successful beta launch with measurable client revenue impact (agencies reporting $20k→$85k monthly growth)- Optimized team productivity enabling 3 concurrent projects per designer - Increased designer efficiency by increased tactical collaboration amongst the team while building scalable design system used across projects- Collaborated closely with founders on strategy - Worked daily on company direction, contributed to revenue growth from $250K to $2.07M over 3 years while maintaining 9.2/10 client satisfaction with 70% scope expansion and 36% referral rates- Mentored designers in craft and career development - Developed progression frameworks, ran weekly 1:1s focused on design excellence, and achieved 100% retention improvement (zero turnover in 6 months vs. quarterly departures previously)- Pioneered AI integration in design workflows - Led implementation of AI tools to enhance team efficiency, streamline competitor analysis, and accelerate ideation processes across projects

Education

  • The Creative Circus

    Summer Program, Advertising

    2017 — 2017

  • Texas A&M University

    Bachelor of Science (BS), University Studies-Business

    2014

Skills

  • Creative Writing
  • Marketing Strategy
  • Imovie
  • Adobe Creative Suite
  • Leadership
  • Microsoft Office
  • Social Media Marketing
  • Public Relations
  • Google Analytics

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Caroline Koldus — Design Director at Amply in Atlanta, GA, US | Unifers