Caroline Kingsley

Sr Marketing Specialist Proposals & Content Beverage & Dairy @The Haskell Company

Salt Lake City, UT, US

Develop, design, and produce qualifications, proposals, presentations, award submittals, and other marketing assignments: 1. Review RFP/RFQ and client’s needs 2. Compose an outline of criteria/responsibilities 3. Assign responsibilities/monitor deadlines 4. Produce content that best meets the client’s criteria 5. Write/edit content 6. Lead kickoff and quality review meetings2. Participate in the planning, development and execution of marketing campaigns/ social media including: 1. Collect and analyze relevant market data 2. Assemble detailed data reports on specific market verticals and clients across multiple industries 3. Utilize market data to create and disseminate targeted messaging across multiple platforms 4. Research and analyze keywords, develop content, develop landing pages and track click-thru rates, conversion rates, and overall ROI3. Design and edit marketing/business development documents (i.e. digital and print assets) and participate in developing the marketing strategy.4. Research, organize, and prepare analytics/reports.5. Coordinate public relations, advertising, and other outside events (i.e. tradeshows) as required, which may require some travel.6. Track and maintain an internal group database of project descriptions, resumes, standard content, clients, sub-consultants, contacts (i.e. CRM).7. Coordinate and create divisional content for the website.

Brigham Young University

History

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Diploma, High School/Secondary Diplomas and Certificates