Caroline Joanisse
Director, Marketing (Interim) @Canada Mortgage and Housing Corporation (CMHC) Société canadienne d'hypothèques et de logement(SCHL)
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WORK HISTORY
Director, Marketing (Interim) @Canada Mortgage and Housing Corporation (CMHC) Société canadienne d'hypothèques et de logement(SCHL)
Driving bold, data-informed marketing strategies that fuse creativity and technology. Leading email campaigns, social storytelling, digital experiences, and insights-driven research to amplify brand impact and connect with audiences in meaningful ways.
EDUCATION
Algonquin College of Applied Arts and Technology
Creative Advertising
Carleton University
Environmental Science
SKILLS
ABOUT CAROLINE JOANISSE
Over 24 years of progressive experience in brand strategy, marketing communications, and creative leadership across both B2B and B2C environments, with a focus on property management, financial services, and government sectors. Deep expertise in brand strategy development, visual identity governance, and leading cross-functional teams to execute integrated marketing campaigns across digital and traditional channels. Proven track record in stakeholder collaboration and providing strategic counsel to senior leaders, leveraging market research and customer insights to shape and continuously evolve brand positioning and messaging. Bilingual in French and English with strong communication skills in both languages. Expertise in building and executing brand standards, value propositions, and messaging maps, as well as leading creative projects from concept to execution and measurement. Extensive experience in B2B environments, particularly in the government and financial sectors, aligning brand and messaging to business objectives.KEY SKILLS AND COMPETENCIES- Brand Strategy & Governance - Creative Direction & Campaign Development- Cross-Functional Collaboration - Stakeholder Engagement & Relationship Building- Digital & Traditional Marketing Channels - Market Research & Customer Insights- Brand Positioning & Messaging Development - Leadership & Team Development- Budget Management & Resource Allocation - Accessible Canada (ACA) Compliance
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