Caroline Hirsh

About Caroline Hirsh

Digital Advertising Professional with 6+ years of experience in cross-channel Performance…

Experience

1. Associate Buyer, Paid Social Manager

   Townsquare Ignite

   Oct 2021 — Present

   Managed 133+ paid social campaigns, and over $1 million of total budget, for the Louisiana, Massachusetts, North Dakota, South Dakota, Oklahoma, and Illinois markets on Facebook, Instagram, Pinterest, Twitter, Snapchat, LinkedIn, and Tik Tok. Pulled, analyzed, and optimized campaigns so they performed best across platforms. Handled budgets, and measured and reported KPIs. • Managed Key Accounts including the Benoit accounts: 5 auto accounts for Ford, Nissan, and Dodge, Wheelmart which spanned across Facebook and Tiktok. Used Dynamic Retargeting. • Worked in Google Tag Manager to Install Facebook, TikTok, Snapchat, & LinkedIn Pixel events, & create retargeting audiences from website traffic to better target & retarget customers. • Earned the Meta Associate Buyer Certification, and the Meta Buying Professional Certification • Installed LiveRamp and ODC platforms to expand audiences further to optimize campaigns • Installed Dynamic Ads on Facebook which automatically synced to client\'s web pages using FireZilla • Trafficked social media advertising campaigns for Facebook, Instagram, Pinterest, LinkedIn, Twitter, Snapchat, & TikTok. • Ran Multiple Linear Regression Models in Microsoft Excel to Analyze Campaign Data • Trained associates in Trafficking across Social Media Platforms