Caroline Atmeh-Fedorko

About Caroline Atmeh-Fedorko

Medical Industry Sales & Marketing Professional Ambitious and competitive…

Experience

1. Regional General Manager

   Luxottica

   Jan 2013 — Present · Livingston, NJ, US

   Recruited to be accountable for 4 stores generating more than $XMM in revenues with full P&L accountability. Areas of responsibility include managing sales, lab & doctor services, client services, market development, operations, staff management and strategic leadership/execution. Emphasis on new business development, client retention, and driving incremental traffic into locations to promote sales/revenue growth. Recruit, motivate and develop a staff of 50+ associates and 3 optometrists to produce beyond their capabilities. Drive delivery of high quality patient and customer experience consistent with company values & excellence in execution. Participate on regional interview panels for hiring GMs & Lab Manager candidates. Establish & maintain relationships with physician offices to develop referral sources in efforts to build revenue & profit. Consistently exceed goals including labor, shrink, cost control, and store/division profit, 2014, 2015, 2016, 2017.Sales Accomplishments Improved key metric score “Right the 1st Time” from 88%- 95% in 6-months. Ranked #1 in region for sales of “Antireflection.” Grew from 45% to 85% well above standard. Ranked top 10 in the region for Eye Wear Protection Plan (EPP) sales, 2016, 2017. Received Net Performance Score (NPS) Award for dramatically increasing customer service survey from 40% to 85%. Ranked #1 in Northeast with highest percentage growth of new product launch in 2015. Designed, developed & implemented accountability & healthy competition among sales staff resulting in profit growth of 14% YOY.Lab Accomplishments Rank in top 10 in the region for “Right the 1st Time” metric maintaining 90% accuracy. Achieved Lowest Breakage rate by coaching Optometrists, Optical Managers & Licensed Opticians on best practices. Recruited and mentored a Lab Manager becoming the #1 Lab in the region for performance. Ranked #1 highest volume lab in the territory, 2013 & 2016.

Education

• American University of Beirut

  Bachelor of Science Degree

• Watterson University College, Pasadena, CA

  Associate of Arts Degree

Skills

• Territory Account Management
• P&L Management
• Customer Relationship Management (Crm)
• Territory Development
• Expanding Market Share
• Physician Relations
• Pharmaceutical Sales
• Product Demonstrations
• Product Launch
• Shrinkage
• Store Management
• Loss Prevention
• Diagnostic Equipment
• Medical Devices
• Targeted Account Selling
• Retail
• In-Services and Training
• Neuroscience
• Healthcare Sales
• Account Management
• Retail Sales
• Major Account Cultivation
• Strategic Business Planning
• Product Marketing
• Store Operations
• Customer Service
• Leadership
• Lab Services
• Sales Management
• Ophthalmology
• Visual Merchandising
• Contract Strategies
• Big Box
• Patient Education
• New Business Development
• Surgeon Relationships
• Inventory Management
• Inventory Control
• Brand Recognition/Acceptance