Caroline E.
Demand Generation Manager @Fortra\'s Terranova Security
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WORK HISTORY
Demand Generation Manager @Fortra\'s Terranova Security
Fortra provides cybersecurity and IT automation solutions to help businesses protect their critical assets- Developed and executed budget for multi-channel strategies to drive SQLs and revenue growth- Managed end-to-end campaigns, optimizing lead performance through data-driven insights and testing- Utilized marketing automation platforms to design lead nurturing workflows, improving conversion rates- Drove lead generation through SEO, content, ABM, events, and paid media, boosting organic and paid traffic.
EDUCATION
National Taiwan University
International Chinese Language Program
University College Dublin
Bachelor of Commerce (BCom), Marketing
The University of British Columbia
Bachelor of Commerce (BCom), Marketing
ABOUT CAROLINE E.
Highly motivated marketing expert, specializing in demand generation, pipeline creation, campaign and project management, and strategy.
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