Caroline Engle

About Caroline Engle

As the VP of Marketing at Mazuma Credit Union, I oversee the marketing department and…

Experience

1. Director of Marketing

   Mazuma Credit Union

   Jun 2021 — Present

   Responsible for overseeing the marketing department and leading Mazuma’s marketing efforts-Evaluate and develop marketing strategies, plan and manage marketing efforts, communicate the marketing plans across the organization, and build awareness and positioning for the Credit Union-Collaborate with all applicable business areas to build marketing strategies for identified audiences to increase engagement and meet growth goals-Lead the development and evolution of our brand narrative, our marketing campaigns, and our annual promotion calendar-Supervise and mentor the members of the marketing team, set employee goals and objectives, develop team members to maximize potential, and monitor team members performance-Head up content development efforts and oversee external public relations-Manage marketing budget, from initial creation and approval, to monitoring spend and invoice tracking.

Education

• MidAmerica Nazarene University

  B.A, Communications Business

Skills

• Analytics
• Social Media
• Integrated Marketing
• Direct Marketing
• Marketing Communications
• B2b
• Digital Strategy
• Training
• Product Development
• New Business Development
• Sales
• Management
• Relationship Marketing
• Advertising
• Marketing Strategy
• Public Relations
• Shopper Marketing
• Social Media Marketing
• Brand Development
• Creative Direction
• Brand Awareness
• Account Management
• Business Development
• Market Research
• Leadership
• Marketing