Caroline Z.

About Caroline Z.

I’m a Marketing Operations leader who builds the systems and data foundations that allow marketing teams to scale and prove their impact. My work centers on technical orchestration, scalable automation, and providing the visibility needed to understand exactly what is driving growth.Core Marketing Ops Focus: • Lead Lifecycle: Designing and managing the MQL-to-SQL handoff and automated routing. • Tech Stack Management: Administration and orchestration of HubSpot and its integration with Salesforce. • Marketing Analytics: Building full-funnel reporting and attribution to track marketing-influenced revenue. • Campaign Operations: Scaling systems for outbound programs, webinars, and events.Recent work includes:• Improved lead routing and scoring frameworks to reduce response times and increase SQL volume• Refined attribution reporting to better show marketing influence across the funnel• Cleaned and standardized CRM and marketing data to support accurate insights and reporting• Managed outbound programs, events, and target account operations• Built reporting and dashboards that connect MQL to SQL to pipeline to revenueI enjoy the mix of technical problem-solving and cross-functional partnership that Marketing Ops requires. I’m at my best when I’m organizing messy data and turning it into a clear, actionable roadmap for marketing performance.

Experience

1. Marketing Operations Manager

   Knit

   Nov 2024 — Present · Austin, TX, US

   I lead marketing operations across Knit\'s go-to-market team with ownership of HubSpot, Salesloft, ZoomInfo, and our outbound and event workflows. My work focuses on clean data, automation, lead routing, attribution, and reporting that supports predictable pipeline.Funnel definitions: MQLs represent first booked meetings. SQLs represent prospects who move to a second meeting or next step after value alignment is confirmed.Key accomplishments:• Onboarded Salesloft and ZoomInfo and launched full usage within weeks• Built repeatable conference and event playbooks that produced 61 event-driven SQLs• Operationalized the ABM engine by building automated target account workflows and reporting in HubSpot/Salesforce• Managed external outbound vendors with a $250K budget and drove 60% of outbound lead volume• Created automation for lead routing, lead creation, HubSpot to Salesforce sync, and opportunity creation• Improved funnel performance with 762 MQLs for the year, an 18% increase year over year• Achieved a 53% MQL-to-SQL conversion rate• Generated 408 SQLs, with 64% of SQLs driven by marketing• Drove 61% of all pipeline from marketing• Contributed 64% of closed revenue from marketing-generated activityMy focus is on building the systems, structure, and reporting that help sales and marketing move faster and with more clarity.

Education

• Ohio University

  BA, History and Spanish-Double Major

• Middle Tennessee State University (MTSU)

  Teacher's License, Education

• Universidad Pública de Navarra

  Spanish

Skills

• Process Improvement
• Management
• Team Building
• 5s
• Injection Molding
• Onboarding
• Social Media Marketing
• Manufacturing
• Marketing Communications
• Sales Management
• Teaching
• Operational Efficiency
• Interviewing Skills
• Customer Service
• Microsoft Excel
• Business-to-Business (B2b)
• Marketing
• Plastics
• Cross-Functional Team Leadership
• Marketing Strategy
• Operational Excellence
• Leadership
• Continuous Improvement
• Microsoft Office
• Sales
• Business Development
• Training
• New Business Development
• Communication
• Microsoft Powerpoint
• Strategic Planning
• Business Process Improvement
• Project Management
• Quality Auditing
• Lean Manufacturing
• Social Media
• Strategy
• Microsoft Word
• Foreign Languages - Spanish