Caroline Crawford

About Caroline Crawford

I’m a creative leader and brand builder who believes great brands don’t just happen…

Experience

1. Associate Creative Director

   Mary Kay Global

   Jun 2024 — Present · Addison, TX, US

   Associate Creative Director, Brand Design + Integration(December 2024 - present: Global team growth, brand cohesion, and creative leadership)• Building and leading a new global creative team, growing from 5 to 20 team members across Mexico, Germany, China, Singapore, Colombia, and Kazakhstan• Driving a new global creative structure to strengthen brand cohesion, build partnerships across regions, and empower teams to create together—not in silos• Leading creative direction for global brand initiatives, collaborating with cross-functional design and creative teams worldwide to develop large-scale campaigns, toolkits, and content• Focusing on unifying brand design internationally, aligning regions and markets under one cohesive creative vision while allowing for local cultural nuance• Mentoring and developing international talent, fostering creative collaboration and setting new standards for how global brand design operates-Associate Creative Director, Brand & Marketing(June 2024-November 2024: Brand creative leadership + packaging co-leadership)• Led creative direction for large-scale brand and marketing initiatives, overseeing campaigns across product launches, social media, corporate programs, and digital content• Co-led the packaging creative development process, partnering closely with design, product development, and marketing to align visual identity across all consumer touchpoints• Mentored a team of designers and art directors, providing hands-on guidance from concept through execution to ensure high-impact, globally relevant creative• Set and maintained brand design standards, pushing for bold ideas while ensuring consistency and clarity across all channels• Collaborated with cross-functional partners, including marketing, video, content and photography,to translate business strategy into powerful, creative work

Skills

• Packaging
• Advertising
• Brochures
• Indesign
• Graphic Design
• Branding & Identity
• Posters
• Layout
• Collateral
• Logo Design
• Art Direction
• Illustrator
• Illustration
• Corporate Identity
• Email Newsletter Design
• Typography
• Web Design
• Creative Direction
• Graphics
• Email Marketing
• Adobe Creative Suite
• Art