Caroline Young

About Caroline Young

Caroline Young is a strategic, creative, and performance marketing talent with 10+ years leading content and brand strategy, content planning, copywriting, and editing for projects that drive real results across all channels, including websites, search, email, social, and other digital and traditional media. Having worked with over 75 brands in a full-service marketing capacity, Caroline now serves as an Associate Director of Content for a number of accounts at VMLY & R—including Pearson, Ford, Colgate, YMCA, Virgin Voyages, Lutron Electronics, and America’s Navy in the past year alone. Highly collaborative, inquisitive, and focused on team success, Caroline is always eager to learn new skills and sharpen existing ones. She loves building people as much as she does brands—which is why you’ll find her not only co-chairing her agency’s Wellbeing group to promote holistic health but also leading her department’s Shout-Outs Crew to foster employee recognition, team connection, and celebration.

Experience

1. Associate Director of Content

   VML

   May 2023 — Present · Kansas City, MO, US

   Expanding previous responsibilities and project experience to include a wide variety of digital content needs—from go-to market playbooks and website redesigns to ongoing optimization strategies and beyond. Have worked with Ford, Colgate, Sherwin-Williams, Pearson, YMCA, Virgin Voyages, Lutron Electronics, and America’s Navy in the past year alone. Day-to-day responsibilities include- Leading project teams & managing people- Managing own work- Developing client relationships- Contributing to resourcing & new business pitches

Education

• University of Missouri-Columbia

  Bachelor of Journalism

  2010 — 2014