Caroline Braswell

About Caroline Braswell

Social media is more than a follower count, it\'s about making connections with your audience, and in today\'s world doing that with integrity, honesty, & reliability is important. I\'ll be honest, sales is not my thing, but here are some things that are:Data- Numbers speak volumes & I love understanding the whys behind what is/is not working on social media. I can take complex information and help teammates & leadership understand more about a campaign, an audience, a trend, etc. Social Listening- It is fascinating! I have used a broad range of social listening tools and love digging into what people are saying about a brand. Social listening is a way for any brand to understand their clients desires, goals, frustrations and more. It can tell you how a campaign is performing, incident & crisis management, and see what a competitor(s) is doing. It\'s important to be able to learn things these to build out amazing campaigns that will resonate with your clients. Leading- honest and empathetic leadership is extremely important to me. I believe in hiring people smarter than you is important, not a threat, and when I am able to help mentor or coach someone to accomplish great things, that means I too have accomplished something great.

Experience

1. SVP, Social Media Intelligence

   Truist

   Dec 2019 — Present · Atlanta, GA, US

   Monitor Online Reputation- through a variety of tools and metrics include sentiment analysis in NetBase, Khoros, etc. Incident Response- lead social media monitoring & activation of incident response playbook Analytics- analyze and manage social media metrics for paid campaign, sentiment, tagging/tracking, etc. through a variety of tools and platforms Reporting- Analyze and distribute social media analytics dashboards/reports for key stake holders and leadershipRisk & Governance- manage all Risk, Compliance, forms, process for social media teamProject management- overseeing and managing implementation of projects across social media, audience and paid media integration. Media buying- helped to bring media buying in-house. In charge of budget and enterprise media strategy for social media. Ensure all process & procedures are L&C compliant and correct.

Education

• Auburn University

  Minor, Business

  2008 — 2013

• Auburn University

  Bachelor of Arts (B.A.), Public Relations

  2008 — 2013

Skills

• Social Media
• Public Relations
• Marketing
• Facebook
• Marketing Communications
• Digital Marketing
• Event Planning
• Indesign
• Sales
• Social Media Marketing
• Promotions
• Advertising
• Event Management
• Social Networking
• Twitter
• Adobe Creative Suite
• Html 5
• Wordpress
• Online Marketing
• Social Media Advertising
• Social Media Measurement
• Social Media Communications
• Communication
• Instagram
• Marketing Strategy
• Internal Communications
• Customer Service
• Pinterest
• Integrated Marketing
• Ap Stylebook
• Blogging
• Paid Social Media