Caroline Boldt
- Role
- Senior Associate Brand Manager at Mondelēz International
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Caroline Boldt
Results-driven and collaborative marketer with proven experience in delivering…
Experience
Senior Associate Brand Manager
Apr 2022 — Present
Responsible for leading brand positioning, integrated campaign development and agency management for the $250MM+ US HALLS cough drop business. • Own pipeline and P&L management for HALLS’ latest sub-brand innovation, HALLS minis. Oversaw development of media campaigns that have received top tier creative scores and are driving incremental penetration for the brand. • Led annual HALLS brand communications planning for 2023. Collaborated with media partners to solidify target audiences, media tactics and recommended investment levels ($9.9MM total budget). Presented plan to Confectionary division leadership and will be implemented this year. • Serve as the HALLS agency lead, managing 7+ external design, creative, and measurement partners. • Collaborate frequently with cross-functional partners in R&D, Regulatory, Supply Chain and Finance to commercialize new products, owning the process from initial financial assessment to roll out.
Education
Cornell University
Bachelor of Arts - BA, Psychology & Applied Economics and Management
Skills
- Skilled Multi-Tasker
- Communication
- Sales Process
- Creativity Skills
- Foreign Languages
- Powerpoint
- Interpersonal Skills
- Public Speaking
- Event Planning
- Adept Problem-Solver
- Microsoft Office
- Microsoft Excel
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