Caroline Arbour

WORK HISTORY

EDUCATION

SKILLS

ABOUT CAROLINE ARBOUR

For a decade now, I\'ve been leading external and internal communication projects involving cross-functional teams as well as handling proactive and reactive media relations, and advising and supporting senior executives. Before that, I was a reporter for more than a dozen years. At just 24 years old, as a bilingual correspondent on Parliament Hill in Ottawa for Radio Canada International, I was one of the few journalists in the country reporting in both French and English. Green, determined to be credible, I turned into an obsessive fact-checker who sweated every detail and prepared like my career depended on each interview. Always angling to swim in new waters, I pitched ideas for features, which eventually led to producing radio documentaries and to a stint as a freelance correspondent overseas. From behind the microphone I moved on to television, then the web, and dabbled in print, also earning a photography certificate along the way. Essentially, I’m a: • communication Swiss army knife; flexible, adaptable, and capable of rapidly carrying out a variety of mandates with rigour and precision. • discerning critical thinker and listener who understands the needs of different audiences and tailors messaging accordingly. • meticulous, agile storyteller who can help executives and brands say what they mean and mean what they say. Clearly. Concretely. Succinctly. In words, images or a marriage of both. • an intrapreneur and resourceful doer who thinks quickly on her feet- Specialties: strategic communications planning, executive speechwriting and communications, brand strategy, content marketing strategy, B2B thought leadership, media relations, media training, presentation skills, social media strategy, copywriting and editing (French and English), D&I comms, synthesizing complex information and tailoring it to various audiences, visual storytelling (photography and video production, including conceptualization, scripting, filming, coaching of participants, voicing, creative direction, quality assurance), editorial direction, translation, communication workflow and process improvement.