Caroline Willig
Growth Marketing @ Serena & Lily
- Role
- Growth Marketing at Serena & Lily
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Caroline Willig
Experienced, branding, marketing, and strategy professional, committed to increasing…
Experience
Growth Marketing
Sep 2025 — Present
Execute paid ad setup, QC, and optimization across networks (Google, Bing, Meta, Pinterest, etc.) with an eye toward acquisition and incrementality to boost share of search traffic and conversion• Responsible for daily budget pacing & monitoring budget distribution and performance of paid ad campaigns• Provide weekly channel performance reporting with actionable insight to inform optimizations using platform data, Sigma, Excel, Looker, SQL, and Google Analytics• Create and maintain holistic marketing dashboards that merge marketing and overall business data to fuel enhanced insights• On a regular basis and ad hoc, uncover insights and make recommendations to channel leaders to achieve business goals and make campaign improvements• Research paid advertising competitive landscape and report findings to the larger team• Liaise with Content, Social, eCommerce, Merchandising, and Customer Experience teams to execute 360 marketing campaigns and amplify marketing coverage
Education
California State University, Long Beach
Master’s Degree, Sports Management
2015 — 2016
Franklin & Marshall College
History and Anthropology
2010 — 2012
University of Pittsburgh
Bachelor of Arts (B.A.), History, Anthropology, Spanish
2013 — 2014
University of Pittsburgh Joseph M. Katz Graduate School of Business
Master of Business Administration - MBA
2021 — 2023
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