Caroline Welcher
Public Relations Specialist @Talking Dog Agency
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WORK HISTORY
Public Relations Specialist @Talking Dog Agency
Athens, GA, US
In this role, I play a crucial role in managing and maintaining the public image of my client. I am responsible for crafting and delivering clear, compelling messages that resonate with target audiences through various media channels. This includes building and nurturing relationships with journalists, coordinating press releases, organizing events, and monitoring media coverage to ensure positive exposure. Additionally, as a PRS, I develop strategic communication plans to support marketing goals, handle crisis communications when needed, and collaborate closely with internal teams and clients to ensure consistent messaging. My work helps shape public perception, build brand awareness, and foster trust between the organization and its audience.
EDUCATION
University of Oxford
Summer Term, International and Intercultural Communication
Grady College of Journalism and Mass Communication, University of Georgia
Bachelor of Advertising, Fashion Merchandising
The University of Georgia
Bachelor of Arts - BA, Advertising
ABOUT CAROLINE WELCHER
I am a currently a fourth-year student at the University of Georgia pursuing degrees in advertising and fashion merchandising. I am also pursuing a certificate in entrepreneurship through the Terry College of Business.I am the founder of a personalized stationery company, which I developed through the 2024 cohort of Terry College of Business\' Idea Accelerator program. Through this experience, I am able to work with clients, designing pieces directly for them in a timely fashion. I also serve as the Merchandise Specialist for my sorority, which requires me to create diverse designs for various events our chapter hosts, manage a significant amount for projects at one time, and promote designs for my chapter.Upon graduation, I plan to work in fashion public relations and advertising or fashion client communications.
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