Caroline Watkins

About Caroline Watkins

As an international convergence journalism major at the Missouri School of Journalism, I…

Experience

1. Audience Engagement Manager

   Retro Report

   May 2022 — Present · New York, NY, US

   As an audience engagement manager at Retro Report, some of my duties include: • Crafting strategic social media distribution plans to promote our new documentaries• Working with our education team to expand our education outreach and better target educators online• Managing our various social media accounts: Facebook, Twitter, Instagram, LinkedIn and Threads• Working with engagement producer to implement community listening and outreach projects (i.e. surveys, webinars, in-person events, teacher advisory group meetings)• Using Google Analytics and other platforms to track KPIs and create monthly analytics reports to share with Retro Report staff members• Collaborating with high-profile news outlets such as PBS, Scientific American and TIME, as well as education partners, to maximize reach for upcoming projects• Developing strategies to increase newsletter subscription and website traffic growth• Attending nationwide education conferences and documenting in-person events in New York City • Writing monthly newsletters for teacher advisors using Mailchimp• Crafting comprehensive impact reports for Retro Report\'s board members and partners

Education

• McLean High School

  Advanced Diploma

  2012 — 2016

• University of Southern California

  Master of Science - MS, Digital Media Management

• University of Missouri-Columbia

  Bachelor's degree, International Convergence Journalism, Art History

  2016 — 2019

Skills

• Marketing
• Microsoft Office
• Adobe Lightroom
• Adobe Audition
• Strong Writing Skills
• Social Media Marketing
• Creative Entrepreneurship
• Reporting
• Customer Service
• Multimedia
• Website Design
• Adobe Photoshop
• Entrepreneurship
• Press Releases
• Experienced Photographer
• Imovie
• Adobe Premiere Pro