Caroline Thompson

Principal at IMPACT123, Inc.

Role: Principal at Impact123, Inc
Location: San Rafael, CA, US
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

Experience

Principal
Impact123, Inc
Jan 2016 — Present · San Francisco, CA, US
Local & National Media Planning & Buying• Media Strategy & Consulting• Negotiation & Execution of Added Value Promotions

Education

Mills College
Bachelor's degree
1991 — 1995

Skills

Online Marketing
Direct Marketing
Media Planning
Digital Strategy
Digital Marketing
Creative Direction
Advertising
Online Advertising
Social Media Marketing
Brand Development
Account Management
Marketing Communications
Advertising Sales
Press Releases
Digital Media
Sponsorship
Media Buying
Integrated Marketing
New Media

Contact information

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Work email
c•••••••@impact123.co
Personal email
•••••@•••••.com
Direct dial
+14•••••••87

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Current company

Impact123, Inc

Advertising Services · 1 employees · Founded 2016

IMPACT123, Inc. was born out of Caroline Thompson\'s 20 years of agency experience in media strategy and planning for entertainment and lifestyle accounts. Working with a variety of premium brands across North America, she developed and managed successful campaigns for long-term clients including Disney Theatrical Productions and Wicked. In 2016, Caroline launched IMPACT123, Inc. to serve clients without minimum spend requirements. Since 2016, IMPACT123 Inc.’s long-term and project-based client roster has included Peet’s Coffee, Center Theatre Group, 18Birdies, Door Dash, Transcendence Theatre Company, Lythgoe Family Panto, Savor After Hours, Cirque Du Soleil, Curran Theatre, SF Ballet, Harry Potter and the Cursed Child, Searchlight Films, Perelman Performing Arts Center (PACNYC), Alamo Drafthouse, Stanford Live, Pasadena Showcase House of Design, and American Conservatory Theater. Caroline believes that to drive impact and effectively reach the desired audience, advertisers must integrate the right media mix into the overall strategy. She works with clients to ensure their media plan encompasses a strategic balance of reach and frequency, delivering their message in the right place at the right time. She is a proud member of The Broadway League. Professional partnerships include We, Inc, Omnicom Media Group and Serino Coyne, LLC.

impact123.co

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Experience

Principal

Education

Mills College

Skills

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