Caroline Taylor
Brand Strategist @Avangrid
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WORK HISTORY
Brand Strategist @Avangrid
Orange, CT, US
Working with corporate communication teams on brand identity development, engagement awareness through evolving company narratives, digital branding strategies and content development as a part of the Local Graduate Rotational program.
EDUCATION
Fairfield University
Master of Science - MS, Marketing Analytics & Strategy
La Salle Academy RI
High School Diploma
Fairfield University
Bachelor of Science - BS, Marketing, Business Analytics
Florence University of the Arts
Concentration in Digital Marketing & Florentine Culture, Marketing
ABOUT CAROLINE TAYLOR
As a Brand Strategist at Avangrid, I help shape and evolve the company\'s brand narrative. My work focuses on developing data-driven content strategies that strengthen Avangrid\'s position as a leader in power generation. Through digital analytics, audience insights, and strategic decision-making supported by targeted reporting, I contribute to initiatives highlighting innovation, resiliency, and connection. My goal is to ensure our brand reflects Avangrid\'s commitment to delivering energy that supports reliability in communities, and across the nation.I am also currently pursuing my Master\'s degree at Fairfield University, in the Marketing Analytics and Strategy (MAS) graduate program. Strong operations professional with a Bachelor of Science degree focused in Marketing and Business Data Analytics from Fairfield University\'s Dolan School of Business. Skilled in Communcation & Brand Strategy, Market Research, Content Creation, Digital Marketing & Analytics, Social Data and Metric Reporting, Philanthropy, Mentoring, Fundraising, and Collaboration.
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