Caroline Taylor

MS Marketing Analytics & Strategy Candidate at Fairfield University | Brand Strategist, Local Rotational Graduate at Avangrid

Role
Brand Strategist at Avangrid
Location
Fairfield, CT, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Caroline Taylor

As a Brand Strategist at Avangrid, I help shape and evolve the company\'s brand narrative. My work focuses on developing data-driven content strategies that strengthen Avangrid\'s position as a leader in power generation. Through digital analytics, audience insights, and strategic decision-making supported by targeted reporting, I contribute to initiatives highlighting innovation, resiliency, and connection. My goal is to ensure our brand reflects Avangrid\'s commitment to delivering energy that supports reliability in communities, and across the nation.I am also currently pursuing my Master\'s degree at Fairfield University, in the Marketing Analytics and Strategy (MAS) graduate program. Strong operations professional with a Bachelor of Science degree focused in Marketing and Business Data Analytics from Fairfield University\'s Dolan School of Business. Skilled in Communcation & Brand Strategy, Market Research, Content Creation, Digital Marketing & Analytics, Social Data and Metric Reporting, Philanthropy, Mentoring, Fundraising, and Collaboration.

Experience

  1. Brand Strategist

    Avangrid

    Jul 2025 — Present · Orange, CT, US

    Working with corporate communication teams on brand identity development, engagement awareness through evolving company narratives, digital branding strategies and content development as a part of the Local Graduate Rotational program.

Education

  • Fairfield University

    Master of Science - MS, Marketing Analytics & Strategy

    2026

  • La Salle Academy RI

    High School Diploma

  • Fairfield University

    Bachelor of Science - BS, Marketing, Business Analytics

    2021 — 2025

  • Florence University of the Arts

    Concentration in Digital Marketing & Florentine Culture, Marketing

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Caroline Taylor — Brand Strategist at Avangrid in Fairfield, CT, US | Unifers