Caroline Stringfellow
Copywriter | Creative Problem-Solver | Harmonizing brand strategy and audience insights through captivating storytelling to make an impact.
- Role
- Copywriter at Sensis
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Caroline Stringfellow
As a strategic copywriter with 3+ years of experience inspiring audiences to engage with…
Experience
Copywriter
Oct 2023 — Present · Austin, TX, US
Developing multilingual and multicultural advertising campaigns- Collaborating with design, media, strategy, research, production and account teams in-person and virtually across three time zones- Developing concepts, scripts, storylines and storyboards for OTT, CTV, and video commercials (animated and live-action)- Interviewing production agencies; casting and directing talent- Guiding wardrobe, prop, location, editing, scoring and SFX direction- Pitching creative concepts and executions to ongoing and prospective clients- Supporting UX, Design and Research teams in content mapping and production to launch and optimize client websites and landing pages- Writing SEO-rich web copy for educational, consumer goods, government, health, environmental, law enforcement and public service clients- Establishing cohesive, unique brand systems: style guides, media toolkits, messaging frameworks, and campaign copy to shape and refresh brand identities- Scripting, casting and directing talent to produce radio ads that adhere to platform guidelines (local, regional, NPR, OTT)- Using research insights to inform creative approach and ads for project proposals and client campaigns, earning new business- Producing cross-platform creative; media packages; partnership, media buying, tactical, event, PR, engagement and CSR recommendations- Proofing and editing project proposals, reports, shot lists, production, creative and contract documents- Composing OOH, traditional, digital, rich media, social media and print ad copy reflective of respective brand voices- Initiating and coordinating volunteer and networking events for Texas team- Producing internal agency content; articles, social media posts and content ideas- Writing informative and persuasive print ads and branded materials: brochures, direct mail, flyers, posters and media kits - Traveling to pitch to clients in person and support video production efforts
Education
Florence University of the Arts
Junior
2019 — 2019
University of South Carolina
Bachelor's degree
2017 — 2021
George W. Carver Center for Arts & Technology
Visual Arts
2013 — 2014
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