Caroline Sprouse

About Caroline Sprouse

Highly skilled in change management and partnering with senior business leaders in an effective, collaborative, and transparent way • • Experienced effectively navigating complex systems, diverse cultures, and global perspectives, aiding collaboration • • Develops insights and data-driven strategies to promote positive news in innovative and effective ways • • Adept at managing crises, planning, and executing strategic internal and external communications to influence outcomes, gain confidence, and advance organizational change • • Passionate about leveraging storytelling/ content creation for internal and external use with employees, shareholders, media, and customers/prospects • • Known for nurturing, developing, motivating, and aligning talented teams who consistently produce relevant, progressive, strategic, positive, and measurable results •

Experience

1. Senior Director Communications

   Brookdale

   Aug 2021 — Present · Nashville, TN, US

   Brookdale Senior Living Inc.(NYSE: BKD) is the nation\'s premier operator of senior living communities. The Company operates independent living, assisted living, memory care, and continuing care retirement communities. Brookdale operates and manages 672 communities in 41 states. Head of Communications • Leads and counsels all of Brookdale\'s communications: internal communications, CEO and executive communications, public/media relations, external communications, clinical communications, video production, and crisis communications. • Develops and implements communication and corporate reputation strategies to support business goals and positively impact public perception. • Plans and develops creative strategies, tactics, activities, technology, and materials to meaningfully communicate Brookdale’s mission, cornerstones, and strategy to inform and engage employees, residents, their families, investors, and the public. • Accurately, effectively, and consistently communicates the organization\'s mission, culture, strategic objectives, and key messages to raise the company\'s external profile, establish industry expertise and elevate thought leadership. • Creates, integrates, and aligns messaging and creative collateral within internal and external communications and owned and paid marketing materials.

Education

• Northwestern University

  Master of Arts - MA, Journalism

• Northwestern University

  Bachelor of Arts - BA, Journalism and Art Theory and Practice

• Studied Abroad in Arles, France

  French Studies and English, Junior Year