Caroline Schaffer
Brand Builder | Creative Director | Storyteller of Emerging Tech
- Role
- Founder, CCO at Invisible Engine
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Caroline Schaffer
I specialize in using a design thinking approach to lead teams of strategists, designers, and writers in order to accomplish the goal of providing content through messaging and visual design that elevates an audience’s experience.Figma | Sketch | InVision | Photoshop | Zeplin | Illustrator | InDesign | Wordpress | Bootstrap | Concepting | Pitching |Connected Digital Campaigns | UI/UX | Live Action Video | Motion Graphics | Product Design |HTML/CSS | Sales Enablement Tools | Static and Interactive Infographics | Event Experiences Design | Assessment Tools | Large Integrated Digital Campaigns |Email Campaigns | Paid and Social Media Banner Campaigns | Concept Art/Illustration |Print production (Epson 9880/9900, Vertis, Xyron)| Mock-ups and Presentation Displays |Package Design
Experience
Founder, CCO
Jul 2025 — Present · Austin, TX, US
We architect brands that work from the inside out. For tech companies and bold startups who want more than a logo, we build the strategy, identity, and systems that turn ideas into brands that lead.Lead Invisible Engine, a boutique branding and design firm specializing in visionary tech brands, startups, and future-facing companies.Drive brand strategy engagements including competitive analysis, audience research, archetyping, positioning, and messaging frameworksthat translate complex technologies into clear, compelling narratives.Shape naming, storytelling, and visual identity systems, ensuring alignment with each client’s vision, values, and market differentiation.Oversee development of pitch decks, master templates, websites, and digital campaigns, blending design and messaging to create investor and customer-ready assets.Produce explainer videos, CGI product renders, and 3D animations that simplify advanced technologies into engaging, accessible stories.Facilitate creative workshops that help teams uncover truths and tensions fueling bold brand platforms.Build and execute go-to-market and campaign strategies for emerging tech companies, aligning brand identity with business objectives and fundraising goals.Define and champion Invisible Engine’s positioning as a modern, skunkworks-inspired agency: “Here for the guts, not the glory.”Partner with startups in energy, XR/optics, manufacturing, healthcare, clean tech and more to accelerate fundraising, product launches, and market adoption through disruptive brand storytelling.
Education
The University of Alabama
B.A., Advertising
2004 — 2008
Art Institute of Altanta
Associates, Graphic Design
2008 — 2010
Skills
- Print Production
- Graphic Design
- Technical Documentation
- Branding & Identity
- Typography
- Handmade Jewelry
- Indesign
- Strategic Concept Development
- Jewelry Design
- Illustration
- Cms Design
- Html + Css
- Banners
- Hcd
- Illustrator
- Web Design
- Interactive Gaming
- Strategic Planning
- Packaging
- Creative Strategy
- Logo Design
- Brochures
- Advertising
- Adobe Creative Suite
- Sales Enablement Tools
- Cms Design
- Photography
- Brand Development
- UX
- Art Direction
- Workshop Development
- Newsletters
- User Interface Design
- Workshops
- Photoshop
- Business Cards
- Social Media Marketing
- Creative Direction
- Vector Illustration
- Interactive Storytelling
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.