Caroline Romero
- Role
- Digital Marketing Supervisor at IntegriChain
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Caroline Romero
Experienced bi-lingual Digital Marketing Supervisor with a demonstrated history of…
Experience
Digital Marketing Supervisor
Jan 2023 — Present
Develops content and social media campaigns, manages social media platforms and company website content, and liaises with digital marketing vendors for SEO/SEM, paid advertising via social media. Measures and reports performance of digital marketing campaigns and assesses against goals (ROI and KPIs). Identifies trends and insights, and optimizes spend and performance based on the insights. Develops, executes, tracks and reports on campaigns using Pardot and Salesforce. Deploys email campaigns to acquire new customers, nurture prospects, and upsell existing customers with new offerings. Responsible for managing lead database within Pardot, asset templates and landing pages, automation rules, scheduling and executing email campaigns, A/B testing, and ensuring compliance with SPAM regulations.
Education
Fairleigh Dickinson University
Bachelor of Arts (BA), Marketing
2015 — 2019
WROXTON COLLEGE
Bachelor's Degree - International Studying Abroad, Junior
2018 — 2018
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