Caroline Reid
Director of Commercial Enterprises @National Trust For Scotland
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WORK HISTORY
Director of Commercial Enterprises @National Trust For Scotland
Scotland, GB
Driving the commercial enterprise strategy and leading teams across Retail, F&B, Travel Trade, Venue Hire and Holidays. Identifying new opportunities for growth, efficiency and sustainability. Executive Committee member driving the overall strategic direction of the organisation and a Director on the Enterprise Board.
EDUCATION
The University of Edinburgh
MA Hons , Sociology
SKILLS
ABOUT CAROLINE REID
A commercial expert with over 20 years’ experience of leading teams and driving sales. Excellent communicator at all levels with an enthusiasm for engaging key stakeholders. Skilled in buying and understanding customer needs with a particular emphasis on Merchandising. An accomplished coach. Track record of identifying sales opportunities and operational/cost efficiencies and taking action to improve results and drive profitability.
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