Caroline Raphael
Marketing Manager @Peterson Companies
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WORK HISTORY
Marketing Manager @Peterson Companies
Serves as a steward of the Peterson Companies brand, managing strategy, creation, and maintenance of all social and digital content across all paid and owned channels, and highlighting all asset classes (Retail, Residential, Industrial, Self-Storage, and Commercial) • Manage, monitor and update all corporate websites to ensure they are optimized for search and have engaging and relevant content, delivering a quality user experience• Lead roll out of company-wide LinkedIn engagement plan with the goal of boosting the Company’s profile on the platform. Explore and implement new tactics to content strategy to improve performance on all platforms• Manage and organize media features, including with the American Red Cross, Chain Store Age, Washington Business Journal, Commercial Observer, Baltimore Business Journal, Maryland Marketing Partnership, and more• Manage agendas and lead monthly meetings with department heads across all divisions, tracking milestones• Support Retail Leasing team with B2B marketing initiatives to increase awareness of portfolio and lead generation including ICSC event support, networking events, Eblasts, and other digital marketing tools • Oversee graphic designer in refreshing all Peterson-branded Retail Leasing brochures and support all asset classes through quarterly reviews of property information through CMS• Manage marketing efforts for Residential projects, new and existing, including naming and logo development, advancing leasing efforts through social media and paid advertising, and more• Elevate Commercial Office portfolio using social and digital channels to underscore Class A offerings. Launch National Harbor Office landing page and social media ads, analyzing and reporting results• Support Self Storage milestones with quarterly evergreen social media posts and eblasts, and manage marketing and communications support for National Spring Conference
EDUCATION
University of Miami
Bachelor of Science - BS, Communications
ABOUT CAROLINE RAPHAEL
Dedicated and results-driven marketing professional with a proven track record in both B2B and B2C environments across diverse industries. Known for proactive leadership and strategic execution, adept at navigating complex challenges with creativity and precision. Possesses exceptional organizational, interpersonal and communication skills, complemented by a sharp problem-solving acumen. Thrives in dynamic settings, consistently delivering effective and creative solutions to drive business growth and exceed objectives. Certifications: PCM Digital Marketing (American Marketing Association) and Certified Digital Marketing Professional (Digital Marketing Institute) Skills: Expert in: Search Engine Optimization, Digital Research, Email Marketing, Website Optimization, Google Analytics, Brand Management, Digital Strategy, Social Media Management, Content Creation, YouTube and Display Advertising, UX and UI, PPC, Google Ads. Intermediate in: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Premier Pro, Photography. Novice in: HTML & CSS
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