Caroline Ramsay
Senior Brand Specialist @Skipton Building Society
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WORK HISTORY
Senior Brand Specialist @Skipton Building Society
EDUCATION
Chartered Institute of Marketing
Chartered Institute of Marketing
St Joseph's Catholic College
ENGLISH LANGUAGE AND LITERATURE/LETTERS
SKILLS
ABOUT CAROLINE RAMSAY
An experienced, performance driven Marketing Manager with 16 years Marketing experience and 24 years in Financial Services. My skills span across online and off line marketing including TV commercials, Press, TV sponsorship, Branch, Sales Promotions, Social Media, DM and Email campaigns. I optimise customer quality and response by using the most appropriate tone of voice with integrated multichannel campaigns to the right audience at the right time.Specialties: Budgetary control (£1.2M)Marketing professional for 16 years24 years experience in Financial ServicesOversee delivery of TV commercials & TV SponsorshipStakeholder engagementCustomer centricCampaign managementPost campaign analysis and ROI reportingForward planning based on customer insight, results, market trends and competitor behaviourLived and worked in UK, Australia, Israel, Spain and Gibraltar
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