Caroline Ramsay

Senior Brand Specialist @Skipton Building Society

Leeds, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Feb 2019 — Present

Senior Brand Specialist @Skipton Building Society

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EDUCATION

2009 — 2010

Chartered Institute of Marketing

Chartered Institute of Marketing

1992 — 1997

St Joseph's Catholic College

ENGLISH LANGUAGE AND LITERATURE/LETTERS

SKILLS

StrategyStakeholder EngagementAdvertisingOnline MarketingMarketingCustomer Relationship Management (Crm)CrmAnalysisSearch Engine Optimization (SEO)CopywritingDirect MailMarket ResearchDigital MarketingStakeholder ManagementPpcCampaign ManagementDirect MarketingManagementSEOEmail MarketingMarketing CommunicationsSegmentationOnline AdvertisingMarketing Strategy

ABOUT CAROLINE RAMSAY

An experienced, performance driven Marketing Manager with 16 years Marketing experience and 24 years in Financial Services. My skills span across online and off line marketing including TV commercials, Press, TV sponsorship, Branch, Sales Promotions, Social Media, DM and Email campaigns. I optimise customer quality and response by using the most appropriate tone of voice with integrated multichannel campaigns to the right audience at the right time.Specialties: Budgetary control (£1.2M)Marketing professional for 16 years24 years experience in Financial ServicesOversee delivery of TV commercials & TV SponsorshipStakeholder engagementCustomer centricCampaign managementPost campaign analysis and ROI reportingForward planning based on customer insight, results, market trends and competitor behaviourLived and worked in UK, Australia, Israel, Spain and Gibraltar

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Caroline Ramsay — Senior Brand Specialist at Skipton Building Society in Leeds, GB | Unifers