Caroline Pettinato
Sr Art Director @American Student Assistance
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WORK HISTORY
Sr Art Director @American Student Assistance
As Senior Art Director, I led creative execution for two flagship product launches, collaborating with an external agency to adapt their web design framework into comprehensive brand guidelines for print, social, sales materials, and presentations. Directed a team of three art directors and three copywriters to expand the agency’s vision into a cohesive cross-channel identity, ensuring consistency across all touchpoints. Managed Gen Z-focused social campaigns (Instagram, TikTok) and digital experiences that aligned with the new brand systems, while streamlining workflows between internal teams and external partners to meet aggressive deadlines.
EDUCATION
Quinnipiac University
Bachelor’s Degree
SKILLS
ABOUT CAROLINE PETTINATO
I\'m a strategic creative leader who\'s chronically online. Over the past decade, I\'ve led…
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