Caroline Pettinato

Sr Art Director @American Student Assistance

Baltimore, MD, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Sep 2022 — Present

Sr Art Director @American Student Assistance

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As Senior Art Director, I led creative execution for two flagship product launches, collaborating with an external agency to adapt their web design framework into comprehensive brand guidelines for print, social, sales materials, and presentations. Directed a team of three art directors and three copywriters to expand the agency’s vision into a cohesive cross-channel identity, ensuring consistency across all touchpoints. Managed Gen Z-focused social campaigns (Instagram, TikTok) and digital experiences that aligned with the new brand systems, while streamlining workflows between internal teams and external partners to meet aggressive deadlines.

EDUCATION

N/A

Quinnipiac University

Bachelor’s Degree

SKILLS

Social Media MarketingPage LayoutHtml5Adobe PhotoshopAdobe Creative SuitePhotographyVisual CommunicationSocial MediaDigital PhotographyCssAdvertisingGraphicsMicrosoft OfficeConcept DevelopmentMarketingMacGraphic DesignWeb DesignBranding & IdentityArt DirectionPhotoshopIndesignTypographyLayoutLogo DesignIllustratorEditingCorporate IdentityAdobe IllustratorCreative Direction

ABOUT CAROLINE PETTINATO

I\'m a strategic creative leader who\'s chronically online. Over the past decade, I\'ve led…

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Caroline Pettinato — Sr Art Director at American Student Assistance in Baltimore, MD, US | Unifers