Caroline Palacios

Senior Specialist, Social Media Strategy @Definity

Kitchener, ON, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Sep 2025 — Present

Senior Specialist, Social Media Strategy @Definity

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EDUCATION

N/A

Sheridan College

Graduate Program, Advertising Account Management

N/A

Wilfrid Laurier University

Bachelor of Arts (B.A.), Honours Communication Studies concentration in Digital Media minor in Women and Gender Studies

ABOUT CAROLINE PALACIOS

Hey, I’m Caroline. I’m a passionate digital storyteller who believes storytelling makes the world a more understanding and relatable place. I love the challenge of turning pain points into insightful narratives that reflect human truth. Currently, I’m a Senior Social Media Specialist on the External Communications team at Definity and Economical Insurance, where I help shape the company’s digital presence through community-driven storytelling, data-informed strategy, and social-first thinking.My experience spans both agency and corporate environments — planning campaigns, analyzing performance, and creating content that strengthens brand trust and community connection. One of my favourite things to do is blend creativity and strategy to craft content that not only performs but resonates. My specialties include social media strategy, content planning, community management, digital analytics, paid + organic campaigns, social listening, and cross-functional collaboration.

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Caroline Palacios — Senior Specialist, Social Media Strategy at Definity in Kitchener, ON, CA | Unifers