Caroline Orndorff

About Caroline Orndorff

I’m a marketing operations and production leader who turns complex, multi‑stakeholder campaigns into reliable, repeatable delivery. Over a career spanning field/local programs to national, enterprise‑scale initiatives, I’ve managed the end‑to‑end lifecycle—aligning creative, data, legal, production, and distribution partners—so work moves on time, on brand, and on budget.Today, I lead a team of eight project managers, building accountability frameworks, clear decision rights, and proofing/QA standards that reduce rework and accelerate speed‑to‑market. I’m known for operational discipline (Workfront program design, RACI clarity, SOPs), crisp communication, and a calm, solutions‑first approach when timelines or requirements change.Whether the channel is email, direct mail, print, or digital, I love translating strategy into executable plans, coaching teams to deliver consistently, and creating the process backbone that scales campaigns across markets. If you’re navigating high‑stakes launches or maturing your marketing PM function, let’s connect.Core strengths: Campaign orchestration • Stakeholder alignment • Vendor/partner management • Process design & governance • Proofing & quality control • Risk & change management • Team leadership & coaching • Workfront enablement • Cross‑functional communication

Experience

1. Associate Director, Demand Management

   Optum

   Jan 2025 — Present

Education

• The University of Kansas

  Bachelor of Applied Science (BASc), Marketing and Finance

  2011 — 2015

• CIMBA

  Marketing

  2013 — 2013