Caroline Njogu
Senior Director, Partner and Channel Marketing, Brand and Demand, Dealer and Distributor Programs, Integrated Multichannel Campaigns, Field Enablement, Salesforce CRM, Analytics
- Role
- Marketing Lead at Heraeus Medevio
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Caroline Njogu
I help growth-focused brands turn partners and campaigns into consistent revenue. I learned the craft in complex channels, where every friction point impacts sales.At HHT, I overhauled a loyalty program for over partners, streamlined agreements with DocuSign to reduce admin time by 30 to 35 percent, and developed enablement initiatives that boosted engagement by 25 percent. Our retail team increased off-season traffic by 7 percent and in-season by 21 percent, raised email open rates to 55 percent and click-through rates to 40 percent, and improved lead conversion by 40 percent. At Mosaic, I coordinated product launches with contractor enablement, resulting in 10 to 15 percent year-over-year growth and a 40 percent rise in partner engagement. Earlier at Andersen, I managed dealer rewards and co-op funding, increasing utilization from 50 percent to 80 percent. At Cummins, I built the GTM framework that expanded the dealer network from 60 to 500 and grew first-year sales from $55 million to $92 million.I bring clear GTM strategies, robust partner programs, disciplined execution, and a steady focus on the important metrics.
Experience
Marketing Lead
Dec 2025 — Present · Fridley, MN, US
Education
Metropolitan State University - School of Management, Minneapolis, MN
Master of Business Administration - MBA, Marketing/Marketing Management, General
Harvard Business School Online
Certificate in Digital Marketing Strategy, Digital marketing
St. Catherine University, St. Paul, MN
Bachelor of Science - BS, Business Administration/Marketing and Management, Minor in International Business & Economics
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