Caroline Murzin

About Caroline Murzin

I’ve built my career in sales and account management because I care about the conversations that drive real decisions and long-term growth. My experience spans the full sales cycle, working closely with clients to create clarity, momentum, and durable partnerships.I currently operate in an executive account management role, where I was the first in the U.S. market to be promoted into both Senior and Executive levels. I’ve been closely involved in building and scaling the U.S. market from its early stages, taking ownership of complex client relationships and contributing meaningfully to sustained growth and performance.My approach is disciplined and relationship-first. I take pride in how I show up for the people and businesses I work with, staying close to the details, owning outcomes, and operating with consistency and accountability. I believe strong results come from trust, thoughtful strategy, and execution that’s built to last.I’m especially drawn to environments where high standards, collaboration, and long-term thinking matter, and where success is measured not just by outcomes, but by how those outcomes are achieved.Always open to connecting with people who value strong partnerships, thoughtful growth, and doing great work without unnecessary noise.

Experience

1. Executive Key Account Manager

   Lenus

   Jul 2024 — Present

   Lead strategic relationships with a portfolio of clients within the health and fitness technology ecosystem- Drive new business through consultative platform sales and long-term partnership development- Collaborate closely with clients on growth strategy, including marketing initiatives, lead generation goals, and performance planning- Maintain a strong, accurate pipeline to support forecasting and business planning- Act as the voice of the customer by sharing feedback and market insights with internal teams- Take a proactive, relationship-first approach to client success and retention

Education

• San Francisco State University

  Bachelor of Science (B.S.), Kinesiology and Exercise Science

  2017 — 2019

• Sierra College

  Associate of Science (A.S.), Natural Sciences

  2015