Caroline Murphy

About Caroline Murphy

Social media manager with extensive experience of working in the digital industry…

Experience

1. Social Media Manager

   Notion Technologies

   Mar 2012 — Present · Mumbai, IN

   Development of marketing tools for social media marketing on all platforms such as Facebook, Twitter, Instagram, Pinterest and the Bestseller blog inorder to create brand awareness and improve brand engagement for all three brands• Understanding consumer behaviour for brand awareness on social media platforms through in-store survey across Mumbai stores.• Conceptualization and implementation of Digital Marketing Plan for launch of new season on all active platforms.• Developed a Facebook application for Vero Moda India to be launched as a Digital Lookbook.• Developed a strategic plan for Digital Launch of PIECES as a brand of Bestseller on all social media platforms.• Tested and implemented Very Vero Moda Facebook application for improving user engagement and increased fanbase.• Communication and co-ordination with Media agency for sourcing of content and client metrics on social platforms.

Education

• University of Leeds

  Master of Business Administration (M.B.A.)

  2008 — 2011

Skills

• Twitter
• Online Marketing
• Blogging
• Online Reputation Management
• Google Adwords Professional
• Google Analytics
• Contnet Writing
• Sem
• Web Content Writing
• Team Management
• Digital Marketing
• Wikipedia Services
• Facebook
• Html
• Wikipedia Expert
• Copywriting
• Social Media
• Search Engine Optimization (SEO)
• Online Advertising
• Social Media Marketing
• Content Marketing
• Web Marketing Strategy
• Marketing
• Google Adwords
• Internet Marketing
• SEO
• Microsoft Office