Caroline Miller

About Caroline Miller

I am a Digital Marketing Specialist with a passion for creating engaging event experiences and nurturing valuable connections. With a background in event management, contact relationship management, and digital marketing, I\'m dedicated to driving results and helping businesses achieve their marketing goals.Work Experience Highlights:Digital Marketing Specialist at Edward Jones: In my current role, I\'ve had the privilege of spearheading digital marketing initiatives for events, conferences, and webinars. I\'ve contributed to a significant increase in event attendance and lead generation while ensuring a cohesive online presence. My responsibilities include event logistics, email marketing, lead nurturing, and leveraging marketing automation tools to enhance conversions.Marketing Events Lead at BizLibrary: As a Marketing Events Lead, I took the lead in developing event marketing strategies to meet various objectives, including lead generation and customer advocacy. I managed and executed both virtual and in-person events, overseeing all aspects from logistics to budget management. I also played a key role in organizing large-scale virtual conferences with thousands of attendees.Marketing Events Strategist: In this role, I planned and coordinated thought-leadership webinars, demonstrating my ability to drive top-of-funnel lead generation and increase brand awareness. I worked closely with the Marketing Ops team to ensure proper attribution and success metrics were in place.Education and Competencies:I hold a Bachelor of Science in Business Administration with an emphasis in Marketing from the University of Missouri-St. Louis. My competencies include proficiency in various tools such as Avature, Cvent, Google Analytics, Marketo, ON24, Salesforce, SEO, and WordPress. I\'m known for being goal-oriented, self-motivated, and highly organized.What Drives Me:My passion lies in creating exceptional event experiences and developing strong relationships through effective marketing strategies. I believe in the power of data-driven decision-making, and I thrive in fast-paced environments that require adaptability and innovation.

Experience

1. Channel Manager, Marketing

   Edward Jones

   Sep 2025 — Present · St Louis, MO, US

Education

• St. Charles Community College

  Associate of Arts (A.A.), Business, Management, Marketing, and Related Support Services

  2015 — 2018

• University of Missouri-Saint Louis

  Bachelor of Business Administration - BBA, Marketing

  2018 — 2020