Caroline McEleney

Executive Director @Experience First Events

Manchester, GB
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+91 *********19

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WORK HISTORY

Jul 2025 — Present

Executive Director @Experience First Events

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Manchester, GB

Co-Founder & Executive Director at Experience FirstThrilled to share that I’ve officially joined Experience First as Co-Founder and Executive Director, alongside Andrew Sidebotham — a colleague I’ve worked with across some of the biggest stages in sport and entertainment.This move marks a natural next chapter after years delivering premium hospitality experiences at Manchester United and beyond — from Champions League nights and F1 circuits to sold-out music and cultural events.At Experience First, we don’t believe in off-the-shelf. We create hospitality that feels personal, considered and consistently excellent because great service doesn’t start at the venue gates and it certainly shouldn’t end there either.The business was launched earlier this year by Andrew, and I’m proud to be coming on board to help shape what’s next. We’re here to raise the bar quietly, confidently and with the experience to back it up.#ExperienceFirst #ExecutiveDirector #CoFounder #PremiumHospitality #SportsAndEntertainment #NewChapter #ExperienceFirst #CorporateHospitality #LiveEvents #LeadershipAnnouncement #FootballHospitality #F1 #CoFounder #PremiumExperiences #SportsAndEntertainment #ClientExcellence #CarolineMcEleney #AndrewSidebotham

SKILLS

Event ManagementSellingMarketingEmail MarketingAccount ManagementHospitalityMarketing StrategySponsorship SalesEvent PlanningB2bOnline AdvertisingCorporate EventsBusiness DevelopmentDigital MarketingRecruitingManagementNew Business DevelopmentSportsSports MarketingSocial Media MarketingMarketing CommunicationsSponsorshipCrm DatabasesSales

ABOUT CAROLINE MCELENEY

With almost 30 years’ experience in sales and marketing at the highest level, I’ve built a career delivering results across some of the UK’s most iconic venues and events from Formula 1 circuits to Premier League giants.Now, as Co-Founder and Executive Director of Experience First, I’m bringing that expertise into a new chapter, one that puts people, instinct and service at the heart of hospitality.Throughout my career, I’ve led commercial growth, developed high-performing teams, and shaped strategy for premium experiences across sport, music and culture. I’ve worked with global brands, demanding clients and complex venues and I’ve learned that what really sets great hospitality apart is the detail. The things you don’t always see, but always feel.My approach is grounded in clarity, intuition and calm execution whether I’m driving sales strategy, guiding clients through a premium purchase, or developing teams to do the same.If you’re looking to raise the bar, build something exceptional, or work with people who’ve quietly been making things happen behind the scenes for years — let’s talk.

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Caroline McEleney — Executive Director at Experience First Events in Manchester, GB | Unifers