Caroline Mallory Cox
Marketing and Research Associate
- Role
- Marketing and Research Associate at The Planning Edge
- Location
- Winston-Salem, NC, US
- LinkedIn followers
- 500 followers
Experience
Marketing and Research Associate
May 2011 — Present · Winston-Salem, NC
Responsible for marketing The Planning Edge’s research capabilities and designing, programming, fielding and analysis on-line research studies. The Planning Edge’s goal has been to steadily increase awareness of its services to targets in higher education, sports marketing, and the Piedmont Triad community. Marketing responsibilities included developing target databases, e-mail marketing, brochures and awareness reminders. Research responsibilities included designing and fielding studies, summarizing and analyzing data, and developing reports. Additional research responsibilities included mastering The Planning Edge’s proprietary on-line research software SurveyCreator and sourcing and mastering alternative commercial software. Created sample on-line studies as marketing teasers and surveys available through social media.
Education
Appalachian State University
BA
2004 — 2009
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