Caroline Thompson
Senior Manager, Marketing @Boston Medical Center (BMC)
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WORK HISTORY
Senior Manager, Marketing @Boston Medical Center (BMC)
Boston, MA, US
Lead cross-functional, high-profile projects, including patient acquisition strategies, awareness campaigns, and brand initiatives, ensuring timely execution and measurable results-Plan and execute campaigns across owned and paid channels, including U.S. News Best Hospital Rankings, Boston Magazine\'s Top Docs Issue, and Doximity, delivering 26M+ paid media impressions, 150K+ campaign page visits, and measurable patient acquisition growth-Partner with service line chiefs, hospital leadership, and agencies to align marketing initiatives with organizational priorities and amplify system-wide impact-Drive team performance to achieve brand awareness and patient acquisition goals through coaching, hands-on guidance, and clear role alignment.
EDUCATION
Academy of Allied Health and Science
High School Degree
Lorenzo de' Medici Institute
Art/Art Studies, General
Stonehill College
Bachelor of Arts (B.A.), Graphic Design, Business
SKILLS
ABOUT CAROLINE THOMPSON
Enthusiastic, creative, and driven marketer passionate about storytelling and delivering valuable content to enhance relationships. Experienced in building B2B and B2C marketing strategies, with a background in graphic design.
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