Caroline Hwang
Sr. Managing Editor at SoFi
- Role
- Sr Managing Editor, Content at SoFi
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Caroline Hwang
With decades of experience engaging readers, currently oversee digital content creation that drives organic leads and acquisitions, boosts domain and page authority, and educates current and potential customers for invest, bank, credit card, student loan, personal loan, mortgage, insurance, and online marketplace businesses. In addition to investing and personal finance, subject matter expertise includes career advancement, women’s workplace issues, health, and mental wellness. Content type expertise includes SEO explainers, news, newsletters, quizzes, features, data-drivens, surveys, and infographics.
Experience
Sr Managing Editor, Content
Sep 2020 — Present
Collaborate with marketing teams to develop and implement strategy for educational and news content. Oversee the developing, assigning, editing, and updating of up to 300 articles per month. Launched SEO content to support three new verticals and one site. Work with cross-functional teams such as SEO and compliance to streamline and otherwise improve processes. Within three years, domain authority of a site rose 700%.
Education
New York University
MFA, Creative Writing
University of Pennsylvania
BA, English
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