Caroline Hewett

About Caroline Hewett

With over two decades of professional experience, my core competencies lie in marketing research, managing global operations and developing teams. I\'m committed to delivering strategic insights that drive industry innovation with a mission to empower my teams and clients through data-driven decision-making, aligning my efforts with Ipsos\'s culture of excellence and collaborative growth.As Senior Vice President and Team Leader, I steer a talented group of 20+ professionals, nurturing over 60 client partnerships across various industries. I specialize in foundational strategic research, tailored to global brand health strategies and category dynamics that consistently yield high client satisfaction and loyalty.

Experience

1. Senior Vice President, Market & Brand Strategy Team Leader

   Ipsos in US

   May 2021 — Present · Cincinnati, OH, US

   Lead a team of 20+ professionals in the development of foundational strategic front-end research for 60+ clients across a vast swath of industries including CPG (Paper, Beauty/Personal Care, Fabric, Oral, Healthcare, Nicotine, etc.) Financial Service, Home Improvement, Insurance, Auto, etc.• Responsible for overseeing key client relationships at Ipsos, managing day-to-day interactions and long-term strategic partnerships with direct purview over major brands like PMI, P&G, Nestle, PepsiCo, and Exxon. • A large part of my role is consulting with various client contacts across different companies to understand needs and tailor solutions that leverage Ipsos\'s specialized expertise. I focus on building strong relationships with key decision-makers at each client organization with whom I have contact. • Internally, I work with team leaders to make sure we have the right resources and skills to support our growing business. Each year, I work with leadership to develop strategic plans aimed at achieving growth and managing profitability. • I believe mentorship is a key cornerstone of both Ipsos and SL growth. I ensure I make the necessary time to mentor my team (and other teams), helping them develop cross-product knowledge, industry expertise, and client-specific insights to become trusted advisors. My goal is to deliver exceptional results that exceed client expectations, build loyalty, and provide strategic recommendations that make a real difference to my client’s businesses and the career paths of my team members.• INCREMENTAL LEADERSHIP OVERSIGHT: Currently oversee a x-functional India organization of 53+ research executives servicing each of 10 Ipsos Service Lines for the US market. This Project #OneTeam is designed to create operational efficiency across North American service lines by utilizing analyst talent in India, helping Ipsos US continue to drive faster delivery, deliver greater advisory service, and provide US teams more work-life balance.

Education

• Indiana University Bloomington

  Bachelor of Arts (B.A.), Communications/Business

  1987 — 1990

Skills

• Customer Insight
• Analytics
• Strategic Partnerships
• Market Analysis
• Management
• Brand Equity
• Client Service
• Brand Management
• Cross-Functional Team Leadership
• Competitive Intelligence
• Focus Groups
• Marketing Strategy
• Consumer Insights
• Global Management
• Consumer Insight
• Client Services
• Advertising Research
• Market Research
• Segmentation
• Managing Global Operations
• Emerging Markets
• Consumer Behaviour
• Competitive Analysis
• Fmcg
• Quantitative Research
• Marketing Research