Caroline Heid
Senior Brand Manager - own Brands Pet Accessories @zooplus
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WORK HISTORY
Senior Brand Manager - own Brands Pet Accessories @zooplus
Munich, DE
Leading strategic branding initiatives for Zooplus Exclusive (Z+ white‑label brand for pet accessories), which drives 75% of annual sales in the accessories private‑label category• Overseeing the full product lifecycle—from market analysis and concept development to execution and launches• Optimizing commercial KPIs and driving category performance through data‑driven insights leading to improved margin quality and more efficient assortment performance• Driving sales activation through promotions, campaigns, and commercial planning to support stronger launch performance and customer engagement• Ensuring cross‑functional alignment with brand managers, marketing, sourcing, design, and commercial teams to implement a cohesive private‑label strategy across all touchpoints — strengthening brand consistency, boosting sales performance, and increasing customer acquisition and conversion
EDUCATION
University of the Arts London
Summer School, Fashion Communication
Hochschule Fresenius
Medien- und Kommunikationsmanagement
HMKW University of Applied Sciences for Media, Communication and Management
Bachelor of Arts (B.A.), Medien- und Wirtschaftspsychologie
SKILLS
ABOUT CAROLINE HEID
I’m a senior product and brand manager with a strong commercial mindset and a proven ability to turn customer insights and ideas into high‑impact products. I combine creative thinking with strategic execution and have successfully led cross‑functional teams across consumer goods, luxury accessories, and global e‑commerce environments.My expertise spans brand building, assortment strategy, product development, and commercial steering — consistently driving sales growth, improving KPIs, and strengthening brand performance.I thrive in fast‑paced, international settings and bring clarity, collaboration, and ownership to every project I lead. With a hands‑on approach and a strong ability to connect people and ideas, I’m passionate about shaping meaningful customer experiences and driving business results.
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