Caroline Hall
Strategist, Content architect, Creative problem-solver.
- Role
- Head of Content Operations & Strategy at Caleres, Inc.
- Location
- Petaluma, CA, US
- LinkedIn followers
- 500 followers
Experience
Head of Content Operations & Strategy
Nov 2024 — Present
Lead content strategy, development, and execution to support organizational goals•Establish and maintain brand voice, tone, and messaging guidelines across all channels•Guide content distribution strategy across web, email, paid media, social, and marketplace platforms•Collaborate cross-functionally to develop and manage content calendars that build authority in science and style•Oversee end-to-end content and asset creation, ensuring alignment with brand and messaging standards•Manage content workflows to support contributor deadlines, quality, and consistency•Apply SEO best practices, performance testing, content trends, and audience insights to optimize content strategy
Education
Brooks Institute
BA Photography, Advertising
2002 — 2005
Edinburgh College of Art
Master of Design, Visual Communication
2006 — 2008
Skills
- Creative Direction
- Digital Photography
- Event Planning
- Advertising
- Photography
- Social Media
- Social Media Marketing
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.