Caroline Geraldo

Assistant Manager, Global Creative Operations @Tom Ford Beauty

New York, NY, US

Establish timelines and workflow for global visual merchandising, digital, social, 2D, regional retailers (TMALL), gifting collateral, in-store activations and packaging projects - Collaborate with cross functional teams (Global Marketing, Consumer Engagement, Procurement, Supply Chain, Copy, etc.) to ensure accurate and timely receipt of creative briefs, status updates, risk mitigations and escalations as necessary - Manage all Global collateral offerings and partner with indirect procurement on vendor relations - Manage project based budgets for collateral requests - Support the 360 team to ensure timeliness, accuracy; efficient communication and workflow - Lead weekly status meetings with cross functional teams and stakeholders - Workflow management of agency partners and independent contractors - Evaluate and refine creative processes as needed

Rutgers, The State University of New Jersey-New Brunswick

B.A., Communications