Caroline Cox
Marketing Manager, Communications Sme @FLIK Independent School Dining
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WORK HISTORY
Marketing Manager, Communications Sme @FLIK Independent School Dining
As the Communications SME at FISD, I am responsible for driving the strategic vision and execution of internal and external communication initiatives that amplify our brand and support our business objectives. With a passion for storytelling, I lead efforts to deliver high-quality communication across multiple platforms while ensuring alignment with our core values and vision. Key Responsibilities:Brand Strategy & Marketing: Develop and implement comprehensive communication strategies that align with FISD’s brand identity, boosting visibility and driving engagement across both internal and external channels. Ensure consistency and quality in messaging, reinforcing the company’s position as an industry leader.Content Management: Oversee the creation of compelling, high-quality content for newsletters, press releases, social media, and marketing materials. Collaborate to craft stories that resonate with audiences, maintaining a strong brand presence across digital and print media.Internal Communications: Produce “FISD Weekly” newsletter, fostering a culture of transparency and employee engagement. Develop messaging that informs, inspires, and empowers employees, enhancing internal communication effectiveness. Manage internal site.Support for Sales & Client Engagement: Work closely with the sales team to create impactful communication materials that aid in client acquisition, retention, and onboarding. Ensure clear, consistent messaging across client-facing touchpoints, improving customer experience and satisfaction.Cross-Departmental Collaboration: Act as a liaison between departments, driving communication and collaboration on key projects. Support leadership in executing initiatives that align with organizational goals, ensuring a unified approach across teams.Social Media Management: Manage and enhance FISD’s social media presence by crafting engaging content and optimizing strategies based on analytics. Drive community engagement and brand awareness.
EDUCATION
University of North Carolina at Charlotte
Bachelor of Arts (B.A.), Sociology
Appalachian State University
Elementary Education and Teaching
ABOUT CAROLINE COX
For most of my career, my work has centered around one goal: creating environments where…
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