Caroline Cochrane
Marketing Director | Integrated Campaigns, Brand Partnerships & Digital Experience | People Leader
- Role
- Account Director at Digitas North America
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Caroline Cochrane
Marketing leader with 8+ years of experience driving integrated marketing campaigns, brand partnerships, and customer experiences for brands operating in highly regulated industries. I specialize in translating complex requirements into clear, compelling marketing that delivers measurable brand lift, engagement, and growth.I’ve partnered with nationally recognized brands to build digital ecosystems, lead sponsorship-driven campaigns, and activate across paid, owned, and earned channels.Known for calm, thoughtful leadership and strong cross-functional collaboration, I thrive in purpose-driven organizations that value strategy, accountability, and meaningful consumer impact.
Experience
Account Director
Apr 2023 — Present · Boston, MA, US
Lead end-to-end strategy and execution of integrated digital ecosystems supporting national sports sponsorship portfolios for a top U.S. financial institutionDrive cross-platform campaign activations across OLV/CTV, DOOH/OOH, audio, display, social, and print, delivering measurable gains in brand favorability and engagementLead third-party platform integrations (including donation and registration tools), increasing user donations by 10% YoY and exceeding participation targetsManage and mentor a team of four, fostering high performance through strengths-based delegation, clear goal-setting, and professional development
Education
Trinity College-Hartford
Bachelor of Science (B.S.), Psychology
2013 — 2017
Thayer Academy
High School
2008 — 2013
Skills
- Visual Arts
- Spanish
- Research
- Creative Writing
- Spss
- Report Writing
- Customer Service
- Microsoft Word
- Microsoft Excel
- Powerpoint
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