Caroline Clements Kirwin
Marketing & Content Manager at Tip Top Proper Cocktails at Tip Top Proper Cocktails
- Role
- Marketing & Content Manager at Tip Top Proper Cocktails
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Caroline Clements Kirwin
My passion is bringing thoughtful creativity to my work in marketing and communications. I love the place where marketing and storytelling intersect, I\'m a lifelong student of consumer behavior, and I can usually be found wherever there is good food & drink. If you also didn\'t take the phrase \"don\'t play with your food\" too seriously, we should connect. h••••••••@gmail.com
Experience
Marketing & Content Manager
Feb 2023 — Present · Atlanta, GA, US
Conceptualized and executed multichannel marketing campaigns across the customer lifecycle, ensuring the alignment of communications and messaging across all channels. Planned all marketing campaigns to drive new product & market launches as well as seasonal messaging priorities across all marketing channels, including in-store execution. Managed the campaigns which resulted in the three highest ecommerce sales days in Tip Top history. Worked cross-functionally with the ecommerce and sales teams to execute branding, advertising, editorial, and promotional campaigns in alignment with specific sales goals. Managed the creation of all photo, video and written content from internal and external contributors as part of Tip Top\'s editorial strategy on the Good Libations blog. Developed creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets. Managed Tip Top\'s Trade Marketing programs: Developed and shared quarterly plans with sales leader to properly support sales goals and needsManaged Tip Top\'s Corporate Client Sales: Worked with companies like J. Crew, Madewell, Bergdorf Goodman, and East Fork Pottery to execute ongoing in-store events and collaborations.
Education
Georgia College & State University
Bachelor's Degree, Marketing, Management, Spanish
2010 — 2014
Skills
- Social Media Marketing
- Microsoft Excel
- Powerpoint
- Indesign
- Social Media
- Advertising
- Public Relations
- Adobe Photoshop
- Facebook Marketing
- Blogging
- Google Adwords
- Communication
- Google Analytics
- Photoshop
- Web Content Writing
- Content Strategy
- Marketing Strategy
- Event Planning
- Ecommerce
- Marketing
- Pinterest Marketing
- Sql
- Editing
- Microsoft Office
- Online Marketing
- Digital Marketing
- Microsoft Word
- Mailchimp
- Wordpress
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