Caroline Chianese

About Caroline Chianese

As the VP, Digital & Media at LVMH, the world\'s largest luxury group, I am responsible for driving the digital transformation and acceleration of the group\'s brands and businesses across North America. With over 15 years of experience in digital and media, I have a proven track record of delivering innovative and impactful online marketing strategies and campaigns that enhance brand awareness, engagement, and sales.I leverage my expertise in omnichannel marketing, including social, search, digital commerce, and content creation, to create seamless and personalized customer experiences across all touchpoints. I also lead and manage a team of digital and media professionals, as well as collaborate with internal and external stakeholders, such our global creative agency partner. My mission is to empower the LVMH brands and businesses to achieve their digital goals and objectives, while staying true to their heritage and values.

Experience

1. VP, Digital & Media

   LVMH

   Aug 2018 — Present

   Business leader focusing on consumer marketing, digital media and measurement. Providing thought-leadership to 50+ beauty, fashion and luxury brands. Managing a team of digital experts across media, strategy, partnerships, AI, creators, video and content.

Education

• Fashion Institute of Technology

  Marketing Communications & Buying and Merchandising

Skills

• Advertising
• Sem
• Social Media Marketing
• Digital Media
• Media Planning
• Integrated Marketing
• New Media
• Interactive Marketing
• Mobile Advertising
• Media Strategy
• Comscore
• Digital Marketing
• Content Strategy
• Online Marketing
• Customer Insight
• Media Buying
• Social Media
• Search Engine Marketing (Sem)
• Direct Marketing
• Interactive Advertising
• Online Advertising
• Mobile Marketing
• Doubleclick